Skip to content
  • News
    • TNW Conference June 19 & 20, 2025
    • All events
  • Spaces
  • Programs

  • Newsletters
  • Partner with us
  • Jobs
  • Contact
News news news news
  • Latest
  • Deep tech
  • Sustainability
  • Ecosystems
  • Data and security
  • Fintech and ecommerce
  • Future of work
  • Conference media hub
    • Startups and technology
    • Investors and funding
    • Government and policy
    • Corporates and innovation
    • Podcast

All Articles By

Shira Abel

Shira has been doing marketing for tech companies large and small for more years than she cares to admit. She is also the CEO of Hunter & Bard, a full-service marketing agency that works with startups, small companies, and intrapraneurs. Recognizing the potential conflict, she will not write about any active clients. You can follow her on Twitter, Facebook or Google+.

When pain is a good thing

When pain is a good thing

  • Shira Abel
  • 10 years ago
How to check if your app is addictive enough to make money

How to check if your app is addictive enough to make money

  • Shira Abel
  • 11 years ago
Book review: Hooked: How to Build Habit-Forming Products

Book review: Hooked: How to Build Habit-Forming Products

  • Shira Abel
  • 11 years ago
Navigating your way through Israeli conference season Featured Image

Navigating your way through Israeli conference season

  • Shira Abel
  • 11 years ago
CoFoundersLab expands worldwide to help you find the perfect person to begin your new startup with Featured Image

CoFoundersLab expands worldwide to help you find the perfect person to begin your new startup with

  • Shira Abel
  • 12 years ago
Consumer apps rock the Israel Mobile Summit Conference Featured Image

Consumer apps rock the Israel Mobile Summit Conference

  • Shira Abel
  • 12 years ago
Another winner from Google’s Waze acquisition: Israeli charity Tmura Featured Image

Another winner from Google’s Waze acquisition: Israeli charity Tmura

  • Shira Abel
  • 12 years ago
FreightOS: Bringing sexy back to the freight industry Featured Image

FreightOS: Bringing sexy back to the freight industry

  • Shira Abel
  • 12 years ago
Trading stocks? TipRanks grades analysts’ past accuracy as you read their tips Featured Image

Trading stocks? TipRanks grades analysts’ past accuracy as you read their tips

  • Shira Abel
  • 12 years ago
Swayy is a beautiful new dashboard for discovering and curating online content [Invites] Featured Image

Swayy is a beautiful new dashboard for discovering and curating online content [Invites]

  • Shira Abel
  • 12 years ago

The heart of tech


More TNW

  • Media
  • Events
  • Programs
  • Spaces
  • Newsletters
  • Jobs in tech

About TNW

  • Partner with us
  • Jobs
  • Terms & Conditions
  • Cookie Statement
  • Privacy Statement
  • Editorial Policy
  • Masthead

Copyright © 2006—2025, The Next Web B.V. Made with <3 in Amsterdam.